The Panda and the Bicycle (Tribes)

Posted on June 16, 2014 by

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This applies to Christian organizations as well.

TEAM Centurion

by Seth Godin

Many tribes gain in power and connection by finding their opposite, by identifying the choices that members won’t make.

“People like us don’t do things like that.”

So the vegan tribe obviously chooses to not eat meat. And during the key formative years, Panda+Bicyclethe Apple tribe wouldn’t deign to buy Microsoft products. The Amish build solidarity and define themselves by the machines they choose not to use, and for a long time, many professional photographers wouldn’t use digital cameras.

The smart choice is to understand that tribal identity is based on choices, not on facts, based on allegiances, not the intentional disregard of the rest of the world. Some sects of the motorcycle tribe don’t wear helments… not because they believe it’s safer (and thus denying the obvious) but because it’s a choice they want to make.

Shortly after Copernicus rocked the world by proving that the…

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Posted in: Excelsior...